Sunday, 31 July 2011

Bag-in-Box in France

Whilst on holiday in France and Switzerland this summer, I visited the local Carrefour in Ferney-Voltaire in France. Trundling down the aisles, I happened to notice quite a lot of bag-in-box wines. Though not as popular as in Sweden, this trend seems to growing. My last time in a French supermarket was three years ago in Bordeaux where I visited a couple of supermarkets, including Auchan, and bag-in-box was virtually non-existant. Will bag-in-box take over the everyday wine drinking market in France in the same way it has in Sweden ?

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